ABOUT YOU

You are the owner or leader of a mid-sized, family-owned and operated B2B distribution or manufacturing business in Australia or New Zealand, operating in the following industry categories:

  • Agriculture
  • Architecture
  • Building and Construction
  • Engineering
  • Merchandising
  • Mining

AMBITIOUS GROWTH GOALS, COMMITTED LEADERSHIP TEAM, AND A DEADLINE

You are committed to investing in the development of your brand, business, market position, and team, and building the required Competitive Assets to:

  • Increase revenue, margin, and market share.
  • Align your sales and marketing efforts into a unified, focused team, delivering above market, industry-leading performance and ROI.
  • Ensure your growth targets are met, supported by a committed leadership team, and motivated by a fixed deadline.

CHALLENGING MARKET CONDITIONS

The market feels congested with competitive products, and weighed down by price-sensitive buyers. Differentiating is difficult, and establishing your competitive position as a market leader is increasingly challenging.

However, you know that with the right advice, an evidence-based competitive strategy, a properly structured implementation plan, led by a committed leadership team, and fuelled by a fixed deadline, you are confident you can achieve your growth goals.

ANNUAL REVENUE $5 million – $100 million +

You are an established business with annual revenue ranging from:

  • $5 million – $20 million: You are seeking clarity in direction, feasibility studies, go-to-market plans, market attractiveness and market potential reviews, new product launches, market size and market growth opportunities, or outsourced marketing implementation and management support
  • $20 million – $50 million: You are seeking to accelerate growth and make strategic decisions about buyer journey mapping, market segmentation, message clarity, channel selection, marketing budget and allocation, outsourcing specialist marketing functions, resourcing and ROI analysis
  • $50 million – $100 million +: You are seeking advisory, sales and marketing strategy, structure and support, including the development of competitive assets to drive predictable revenue, margin and market share and increase enterprise value

GROWTH MINDSET

As the business owner or leader you:

  • Know you have a superior product or service when compared to your competitors
  • Are committed to the continual development, evolution and improvement of your brand, marketing, market position, products, and people.
  • Value external advice and implementation support from specialists with domain subject matter expertise
  • Have an insatiable appetite for customer feedback, competitive intelligence and market insights, fuelled by a deep desire to radically improve your brand awareness, market position, and sales performance.
  • Are willing to engage the relevant expertise, and invest in the required resources to achieve your growth goals.

“EvettField client’s brand awareness, lead generation and marketing campaigns typically perform four times (4x) to ten times (10x) above industry benchmarks”

The EvettField team is here to support you and your people to build the marketing engine, and transform your growth goals into tangible competitive assets, producing above market performance, and measurable ROI.