Lexology Marketing Law Articles

Michael Field, Brisbane-based partner at EvettField Partners, is a regular contributor to legal analysis articles on Lexology, invited by Tony Cordato of Cordato Partners. Lexology is the leading source of international legal updates, analysis, and insights, publishing over 500 articles daily from 900+ top law firms and service providers worldwide, covering 50 work areas in 25 languages.

Michael’s Expertise

Michael provides valuable marketing perspectives on a range of legal topics, including:

ACMA Regulations
Advertising
Brand Management
Australian Consumer Law (ACL)
Copyright
Domain Names
E-commerce
Email Marketing
Spam Act (2003)
Trademark

His insights help bridge the gap between legal complexities and effective marketing strategies, ensuring businesses stay compliant while achieving their marketing goals.

Discover how Michael Field's expertise can enhance your business strategies.

Digital Deception Costs: ACCC Fines Online Florist $1M for Fake Local Claims

Qantas ghost flights end with $100m penalties and $20m compensation

Lowest Prices or Fresh Food Deception?

When ‘The Good Guys’ Go Bad: A Cautionary Tale of Misleading Promotions

A Bouquet of Marketing Blunders

Consumers Should Be GLAD the ACCC is Cleaning Up Greenwashing

ACCC Cracks Down on Misleading ‘Free’ Offers

How to Get Quality Online Google Reviews for Your Business

ACCC Cracks Down on Misleading Labelling

Influencer Virus Spreads Through Social Media

ACCC Report Warns of Social Media Risks

Uber Cops Penalty for Misleading Riders

ACCC Fine Takes Healthy Bite Out of SmileDirectClub’s Revenue

Which Words Won’t (Green) Wash With ACCC

ACCC Slates Roofing Contractor’s Cartel Conduct – Paying the Price for Price Fixing

Samsung ‘Jumps the Shark’ With Waterproof Claims – the mobile handset wars

How viagogo Laid the Marketing Trap and Why ACCC Snapped Back

Small Business Secret Sauce On Online Marketplaces

ACCC Scoops $12M Fine from Peters Ice Cream

Trivago Tripped Up by ACCC to the Tune of $44.7m for Falsely Advertising Hotel Room Prices as ‘Best Price’

ASIC regulates financial products for the protection of the public.

Product Safety Mandatory Reporting Obligations

Henley Constructions loses its name to a competitor

ASIC alleges that Ultiqa’s Authorised Representatives did not act in their clients’ best interests

Is your marketing guilty of Weasel Words?

How can you protect against defamatory comments on your Facebook page?

The ACCC Guide to doing Business online

Lorna Janes’ anti-virus marketing hype backfires badly

You call it toxic honey, I call it injurious falsehood and I will sue you

False advertising of health products = large fines for Mosaic Group and Pete Evans

When are company directors personally liable under the Australian Consumer Law?

Even a small business must comply with Australian Consumer Law

Three golden rules for sending marketing messages by email and SMS

The ACCC takes misuse of a Made in Australia logo seriously with a penalty of $200,000 for Kimberly-Clark

Is making it hard to unsubscribe from marketing emails a good strategy?

Now the ACCC is taking Lorna Jane to court for false ‘anti-virus’ advertising

How the Trivago online business model failed the Australian Consumer Law test

Oscar Wylee accepts $3.5m penalty for false ‘Pair for a Pair’ promises

Viagogo to pay $7m penalty for ‘industrial scale’ misrepresentations

Lorna Jane claimed its ‘anti-virus activewear’ prevented and protected against infectious diseases

Woolworths spam email fails on legal and marketing levels

Court rules against Hashtag Burgers using Down-N-Out branding pending an appeal

1300 Australia to remove unfair contract terms from its ‘phone words’ agreements.

The burgers are better with trademark protection

Cheap rooms? Probably not? Trivago’s top deals are hotels which pay the most

ACCC wants transparency from Google about data practices and disclosure for location data obtained

How Google and Facebook dominate online advertising and searches

Does Samsung have waterproof evidence that its Galaxy phones don’t leak?

Can I remove or prevent negative comments being posted on social media using a non-disparagement clause?

Four internet marketing and price transparency lessons from the Viagogo decision in the Federal Court

A boomerang is a fake if it is not made in Australia but the label gives the impression that it was

A sweet victory for ACCC leaves a sour taste for H.J. Heinz

Too much sugar makes Heinz snack food unhealthy for little children

Purplebricks promises no misleading advertising of fixed fees and additional services, and admits breaches of the real estate licensing law

Does Purplebricks (an online agent) threaten traditional real estate agents in Australia?

‘Yoga or Yogurt’ on the menu for QANTAS

The new Country of Origin Food Labelling Standard will help Australian Food Producers to compete against imported produce

Higher penalties on the horizon for Australian Consumer Law (ACL) breaches

ACCC protects consumers against oregano labelling

Why Dulux was fined $400,000 for making misleading claims that its paints cooled houses by up to 15°C

What must a business owner do to protect against a copycat business name?

There’s no such thing as a free bet in Australia

Reckitt Benckiser must pay the penalty for using misleading labels in its Nurofen Specific Pain Range

There’s to be no more drip pricing of booking fees since the Jetstar decision

Are credit repair and debt relief companies worth using? ASIC has its doubts.

Is it possible for a shopping centre tenant to ask for a rent reduction if the centre manager installs kiosks in the walkway in front of the shop?

Court orders corrective advertising order for Coles Bakery Stores

Internet marketer wins the legal right to use the place name: Thredbo

Coles in bunfight with ACCC on fresh baked claims