The value of effective value propositions

In business today, you only have the ear of a prospective customer for a short period of time. If you cannot articulate a compelling value proposition that resonates precisely with their needs and expectations, they will almost certainly move on to your competitors.

If another competitor does stand-out in the crowd, you may be quickly overlooked. If no competitor stands-out, price will eventually drive customer decision-making. Either way, the consequences are not good. 


Leaders - are they born or are they made?

Are leaders born or are they made? According to Sir Rudy Giuliani, former mayor of New York City, they are made (after they are born, of course). Rudy Giuliani addressed a group of business professionals today at 'In The Room', a leadership and performance management event in Sydney. Whilst I may have a bias towards Giuliani (I'm a Yank, living in Oz, who happened to be living in the third largest City in the USA on September 11th 2001), there is no doubt he displayed amazing leadership during and after 9/11.